Expo 2020 Dubai
Working with the New Zealand government's international trade development agency, NZTE, I implemented their Business Leverage Programme during EXPO 2020 Dubai. The Programme aimed to support a diverse group of New Zealand exporters venturing into the Middle East to explore opportunities or accelerate their growth in the region.
Before the event, I implemented communication strategies to educate exporters through online webinars, video interviews with in-market experts, and sector-specific reports highlighting opportunities in the GCC market.
During EXPO, I took a comprehensive approach, overseeing the marketing and branding for 24 events and running targeted B2B and B2C marketing campaigns across industries, including FMCG, Healthcare, Agritech and Tech.
Strategy, execution, and reporting
Budget and project management
PR
Social media
Webinar and event marketing
Digital marketing
Publication planning, review, and design
Webpage development
Video production
Videos
Discover Middle East Healthcare
Featuring Richard Turner, SVP Medical Services, Emirates Group
© New Zealand Trade and Enterprise
Discover Middle East FMCG
Featuring the Raw Coffee Company
© New Zealand Trade and Enterprise
Discover Middle East Agritech
Featuring Alpha Kennedy, Director for MENA, Prime Consulting Int.
© New Zealand Trade and Enterprise
Social Media
New Zealand Trade and Enterprise
