Made With Care

‘Made with Care’ was a New Zealand government campaign designed to grow consumer awareness and demand for New Zealand food globally.

From 2020 to 2023, I launched the campaign in the UAE, Saudi Arabia, and Bahrain, executing a series of multichannel activations in partnership with influencers and retailers, including Spinneys and Waitrose, Carrefour, Lulu Hypermarket, and Al Jazira Supermarket.

In the UAE, the impact of the ‘Made with Care’ campaign was evaluated through a consumer survey conducted by Kantar, which indicated a 14% increase in awareness of New Zealand food and beverage products.

Localization, execution, and reporting