Trade Shows

During the period from 2021 to 2023, I was responsible for overseeing New Zealand's involvement in trade shows in the UAE, such as Arab Health and Seamless Middle East.

I was tasked with conceptualizing and implementing pavilion designs to deliver an immersive brand experience. I managed budgets, marketing materials, digital marketing and social media, ensuring seamless integration of all marketing efforts to attract our target audience and create a memorable environment.

Additionally, I led the branding and marketing for parallel events like seminars and social functions. This comprehensive strategy aimed to facilitate meaningful interactions between New Zealand exporters, key industry stakeholders and potential clients, ultimately contributing to New Zealand’s trade show participation success.