Ilaria Perlini
Crafting impactful data-driven strategies and media content for the private, public and non-profit sectors.
Areas of expertise
Digital Strategy
Brand and Content Marketing
Copywriting
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My Story
As a marketing and communication professional with over a decade of experience across the private, public and non-profit sectors, I specialise in blending creative storytelling with strategy to drive brand engagement. I bring a wealth of international experience too, having lived and worked in the UK, Italy and the United Arab Emirates, where I now reside.
In my professional journey, I have worked for the New Zealand Government’s trade development agency, New Zealand Trade and Enterprise (NZTE), to raise the visibility of Kiwi exporters on the global stage during EXPO 2020 Dubai. Previously, I implemented digital marketing campaigns at leading global airline, Emirates. I also spent close to six years working for the United Nations, where I designed and delivered communication plans on topics including gender equality and child labour prevention.
In my early career, I lived in London and worked as a journalist, covering arts and entertainment, fashion, architecture and travel. My articles have been published in The Independent, The Times, PBS, and ICON Magazine.
Education
MA Journalism | Goldsmiths, University of London | 2007
BA Politics | SOAS, University of London | 2005
Languages
Bilingual in English and Italian.
Working proficiency in French.
Crafting impactful data-driven strategies and media content for the private, public and non-profit sectors.
My areas of expertise
Integrated marketing
Strategies that seamlessly reach consumers across traditional and digital touchpoints to create a holistic and memorable brand experience.
Content
Compelling data-driven content that leverages consumer insights and nurtures meaningful connections, driving audience retention and brand loyalty.
Copywriting
Persuasive storytelling and communication strategies that effectively captivate, engage and motivate your audience to take meaningful action.
